Dealer Sentiment: Boat Market Conditions
May 11, 2026
Marine retailers who responded to our monthly Pulse Report survey again cited a shift toward used boats.
Marine retailers who responded to our monthly Pulse Report survey again cited a shift toward used boats.
The survey gauges retail trends and other indicators among boat dealers.
The survey gauges retail trends and other indicators among boat dealers.
The survey gauges retail sentiment and other indicators among boat dealers.
Retailer sentiment for current conditions was up, but getting sales across the finish line remained a challenge for dealers
Retailer sentiment for the short and long term was up slightly in June as dealers worked to move boats
In October, dealers said hard work and follow-up paid off as consumers remained wary of economic instability and high interest rates.
After a glimmer of hope at winter boat shows, most dealers are disappointed by declining sales and tough economic times.
Dealers that want to give feedback on market conditions and sentiment are invited to participate in a five-question survey.
Marine retailers who responded to our monthly Pulse Report survey again cited a shift toward used boats.
The survey gauges retail trends and other indicators among boat dealers.
The survey gauges retail trends and other indicators among boat dealers.
The survey gauges retail sentiment and other indicators among boat dealers.
Retailer sentiment for current conditions was up, but getting sales across the finish line remained a challenge for dealers
Retailer sentiment for the short and long term was up slightly in June as dealers worked to move boats
In October, dealers said hard work and follow-up paid off as consumers remained wary of economic instability and high interest rates.
After a glimmer of hope at winter boat shows, most dealers are disappointed by declining sales and tough economic times.
Dealers unanimously agree: There are not enough new boats.
Dealers that want to give feedback on market conditions and sentiment are invited to participate in a five-question survey.
