Remember two years ago when the car industry brought back incentives to counter high fuel prices and rising interest rates. Dealers throughout the country offered as much as $6,000 in rebates.
Some dealers brought back free-gas offers when gasoline reached $3 a gallon following Hurricane Katrina. We know what it cost to fill up at the pump, today.
Then, one California dealer offered customers a choice between cash rebates of thousands of dollars or up to $6,000 of free gas when purchasing certain vehicles.
And zero-percent financing became a popular promotion among car makers looking to pare inventory of older models.
Did the marine industry do anything similar then? And is anyone in the marine industry doing anything similar, today?
Do let us know. Your feedback is appreciated and an open exchange of ideas regarding such incentives could help the industry spur sales.
Lois Caliri
Editor
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