
Affordability a Major Issue in Boat Markets
Across multiple segments, boat buyers are signaling a desire for lower-cost options.

Across multiple segments, boat buyers are signaling a desire for lower-cost options.

MAN Rollo will bring Nanni’s generator lineup to yacht, superyacht and commercial customers in the Netherlands.

The Scituate, Mass., full-service yard will represent Bluewater Sportfishing Boats and Honda Marine.

Floorplan loans will not move, but boat buyers will face higher financing costs, as the Fed reinforced its commitment to 2% inflation.

A 22% increase in marine segment revenue helped offset a double-digit RV decline.

Roughly 18% of the U.S. population went fishing in 2025, and total outings outings rose 3% to 918 million.

The survey gauges retail trends and other indicators among boat dealers.

Marine was a standout category, with revenue increasing 14% to $341.4 million.

The company reported revenue of $515 million, up 12% from a year earlier.

Editor-in-chief Gary Reich goes to the California high desert for a boatbuilder profile and previews the August issue in detail.

How three founding families, and now their sons, built a leading international power catamaran brand.

The father and son behind Mag Bay Yachts are on a mission to craft the finest sportfishing boats ever built.

Experts describe certain business failures at West Marine as “unforgivable,” citing ways other retailers are evolving smarter.

Editor Gary Reich speaks with the CEO and president of S2 Yachts, who was born straight into the business of boatbuilding.

GOST Global is combining AI and other technology with human know-how to evolve yacht security systems.

Editor-in-chief Gary Reich goes to the California high desert for a boatbuilder profile and previews the August issue in detail.

How three founding families, and now their sons, built a leading international power catamaran brand.

The father and son behind Mag Bay Yachts are on a mission to craft the finest sportfishing boats ever built.

Experts describe certain business failures at West Marine as “unforgivable,” citing ways other retailers are evolving smarter.

Kadey-Krogen and American Tugs customers describe “bullying” and “excuses” for at least a year prior to July’s bankruptcy declaration.

The diesel outboard manufacturer posted a consolidated net loss of $2.8 million for the period.

Yachting Ventures will choose five high-growth startups to pitch live to a panel of investors, OEMs and industry experts.

Vicky Farrow joined the South Coast U.K. dealership in January and has been working alongside managing director Nigel Colley.

The parent of Ranger Tugs, Cutwater and Solara will remain based in Monroe, Wash.

Gross profit increased 9.2% to $218.1 million, despite a 7% decline in same-store sales.

Carla Demaria most recently was Bluegame CEO and has decades of experience in the the marine, leisure and manufacturing industries.

The recent Soundings Trade Only Group session gathered leading voices from North America and Europe for discussions on global trade and economic policy.

A Long Island, N.Y., institution more than 80 years in the making keeps growing — and keeps it in the family.

Newcomers in the chart plotter space are bringing ideas that challenge the status quo.

Mirari and Flux Marine are developing solutions to challenges the industry knows all too well.

Reauthorizing the Sport Fish Restoration and Boating Trust Fund is an investment in today and tomorrow.

ABYC, NMEA, engine manufacturers and others support the industry’s next generation through SkillsUSA.

Our industry has matured to the point that boat-dealer leadership needs to evolve.

The Dec. 6-9 conference will focus on “The New Fundamentals,” with early pricing available through Sept. 30.

The Marine Ideas Exchange brings together leaders to discuss innovation, technology, workplace culture, business growth and more.