Knowing we need something to smile about in this distressed economy, I thought I would share this tidbit with you.
The other night I was vegging in front of the TV, watching Wheel of Fortune (Pat and Vanna never seem to age) and I played along.
One of the categories was fun and games.
The contestant was successfully choosing the right consonants and buying the right vowels. I figured out the first word was ‘recreational,’ and guess what the second word was. You got it, ‘boating.’
Of course the contestant figured out the phrase and won some nice money.
Naturally, I smiled and immediately thought of all the marketers in the marine industry and asked myself, ‘Gee, I wonder how many impressions the recreational boating phrase made.’
Well, that’s my fun tidbit for the day.
Lois Caliri
Editor
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