Lately, I’ve been seeing a lot of TV commercials touting the new cars, their prices and monthly payments. I appreciated seeing the monthly prices; a concept the boating industry should adopt.Buying an expensive product, such as a boat, could be even more appealing if an ad read something like, with low monthly payments of …, especially in a soft market where consumers are scrutinizing every dollar spent.
The car commercials surely got my attention, and I even thought of trading up. My 2004 Honda Accord rides beautifully, but a newer car looked appealing. Surely, I’d have to do the arithmetic to see if my budget could handle a newer car, but at least the ads got me to take out the calculator. And, of course, I’d have to see what I could get for my car in a trade.
As the editor of Soundings Trade Only, I got to wondering why I didn’t see any ads for boats. Maybe it’s cost prohibitive for boat manufacturers to advertise on TV. But I didn’t want to answer my own question without knowing all the facts.
So here’s your chance to weigh in.
Thanks.
Lois Caliri
Editor
Soundings Trade Only
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