Having walked the floor at IBEX in Miami, I met many professional exhibitors who took the time to talk with me and explain the ins and outs of their products. I learned a lot and found many story ideas for Soundings Trade Only. I admired and appreciated everyone’s hard work, dedication and passion.
I did experience, though, one wrinkle.
As I walked the floor I saw a booth with counter cards that proudly displayed Soundings Trade Only. Naturally, I stopped and smiled. There was no one at that booth but a neighboring exhibitor said a few words to me.
He said, “I can’t talk about those products but I can talk about batteries.” OK, I thought, I’ll learn more. That’s why I was at the show.
“So tell me about these batteries,” I politely said.
He looked at me and said, “I’d love to charge your battery, darlin’.”
That’s not what I expected to hear.
As I walked away from him, I said, “That’s not the way to attract a female to this industry, sir.”
Can you imagine if I was a buyer? No way would I buy a product from him.
I suggest he clean up his act, and I’m grateful that he represented the lone, ignorant voice at a show that was embraced by professionals.
There’s been some discussion about this industry and its efforts to encourage women and minorities to buy boats. Let’s make sure we treat these groups with the trust and respect they deserve.
Your thoughts?
Lois Caliri
Editor
Soundings Trade Only
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