What we can do as an industry right now — impending recession or not — is focus our energies on convincing the middle-income buyer that boating is a sustainable, long-term and affordable way to have lasting fun.
The year’s International Boat Builders’ Exhibition & Conference (IBEX) which took place in Tampa, Fla in October sets the stage for the trends we’ll see across the industry in the coming year.
The fall boat show season soon will get underway in the Midwest, South, New England and Mid Atlantic.
Fall boat shows are the best way to get a pulse on how innovation and technology are helping to grow the industry and make boating easier.
I believe we can welcome even more folks to the water by educating them about affordable alternatives, such as used boats, boat clubs, charters and more.
Soundings Trade Only team put together this issue, which focuses on climate, the environment and sustainability. The recreational marine industry is helping lead the way when it comes to solving environmental problems with technological advances.
Developing customers who love you is a long game, not a short grab for profits. Dealers are right to be concerned about headwinds the industry is facing, but everyone at dealerships still must maintain focus on the customer experience.
Without advocacy, the marine industry wouldn’t have a voice. Each May, the NMMA’s American Boating Congress gathers marine industry stakeholders in Washington, D.C. and includes discussions with members of Congress and administration officials about what’s affecting the marine industry and where we need their help.
While some may be underwhelmed with the slower pace of new-product releases, there is some tech on the horizon that I find quite exciting to help make boating safer, easier and more sustainable.
What the marine industry can expect in 2024
What we can do as an industry right now — impending recession or not — is focus our energies on convincing the middle-income buyer that boating is a sustainable, long-term and affordable way to have lasting fun.
The year’s International Boat Builders’ Exhibition & Conference (IBEX) which took place in Tampa, Fla in October sets the stage for the trends we’ll see across the industry in the coming year.
The fall boat show season soon will get underway in the Midwest, South, New England and Mid Atlantic.
Fall boat shows are the best way to get a pulse on how innovation and technology are helping to grow the industry and make boating easier.
I believe we can welcome even more folks to the water by educating them about affordable alternatives, such as used boats, boat clubs, charters and more.
Soundings Trade Only team put together this issue, which focuses on climate, the environment and sustainability. The recreational marine industry is helping lead the way when it comes to solving environmental problems with technological advances.
Developing customers who love you is a long game, not a short grab for profits. Dealers are right to be concerned about headwinds the industry is facing, but everyone at dealerships still must maintain focus on the customer experience.
Without advocacy, the marine industry wouldn’t have a voice. Each May, the NMMA’s American Boating Congress gathers marine industry stakeholders in Washington, D.C. and includes discussions with members of Congress and administration officials about what’s affecting the marine industry and where we need their help.
While some may be underwhelmed with the slower pace of new-product releases, there is some tech on the horizon that I find quite exciting to help make boating safer, easier and more sustainable.
