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Consumer confidence and affordability are weighing on purchasing decisions. PHOTO COURTESY NMMA

Down, but Not Out

New powerboat sales sank about 10% in 2025. Now is the time to position boating for growth

AI adoption is ramping up and many boat dealers are catching on.  GRISPB-STOCK.ADOBE.COM

The AI Imperative

Prospective boat buyers are using these tools, but far too many dealers are still hesitating to try them

The P-28 standard sets uniform expectations across joystick brands and addresses wireless control systems. PHOTO COURTESY YAMAHA

The P-28 Effect

This ABYC standard was evident across new models at the Miami International Boat Show

IMAGE COURTESY BAIRD RESEARCH

Boat Dealers: Pulse Report

Dealer sentiment inches up, but military action in Iran creates new concerns about consumer confidence

Paulee Day, CEO of West Marine. PHOTO COURTESY WEST MARINE

Q&A: Paulee Day

The West Marine CEO took the helm of the marine retailer in late 2025. She’s worked in the marine industry since 2003.

Richard Hadida of Oyster Yachts. PHOTO COURTESY OYSTER YACHTS.

Q&A: Richard Hadida

Richard Hadida had an unusual combination of life experiences before he acquired U.K. builder Oyster Yachts out of insolvency in 2018.

Consumer confidence and affordability are weighing on purchasing decisions. PHOTO COURTESY NMMA

Down, but Not Out

New powerboat sales sank about 10% in 2025. Now is the time to position boating for growth

AI adoption is ramping up and many boat dealers are catching on.  GRISPB-STOCK.ADOBE.COM

The AI Imperative

Prospective boat buyers are using these tools, but far too many dealers are still hesitating to try them

The P-28 standard sets uniform expectations across joystick brands and addresses wireless control systems. PHOTO COURTESY YAMAHA

The P-28 Effect

This ABYC standard was evident across new models at the Miami International Boat Show

Paulee Day, CEO of West Marine. PHOTO COURTESY WEST MARINE

Q&A: Paulee Day

The West Marine CEO took the helm of the marine retailer in late 2025. She’s worked in the marine industry since 2003.

Richard Hadida of Oyster Yachts. PHOTO COURTESY OYSTER YACHTS.

Q&A: Richard Hadida

Richard Hadida had an unusual combination of life experiences before he acquired U.K. builder Oyster Yachts out of insolvency in 2018.

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