A Reboot Season
August 25, 2024
Boat show organizers say this fall offers a chance to reconnect with buyers amid high inventory, economic challenges and political uncertainty
Boat show organizers say this fall offers a chance to reconnect with buyers amid high inventory, economic challenges and political uncertainty
The relationship among dealers, manufacturers and customers is more critical than ever
In a month that usually sees new boats being delivered every hour on the hour every sunny Saturday, June sales were slow, and in-person interaction seemed to be even slower at dealerships.
Developing customers who love you is a long game, not a short grab for profits. Dealers are right to be concerned about headwinds the industry is facing, but everyone at dealerships still must maintain focus on the customer experience.
As results from the 2023 boat show season begin to pour in, it’s worth asking: Are we seeing a repeat of the late-twenty-teens marketplace?
Despite recent concerns about rising interest rates, inflation and supply-chain issues, brokers and dealers say their biggest challenges when selling boats right now are customers being able to get insurance policies.
To take a closer look at the similarities and differences between boating and RVing, Soundings Trade Only talked with Craig Kirby, president/CEO of the RV Industry Association.
At this year’s Dealer Week — the signature annual event of the Marine Retailers Association of the Americas — leading dealers, suppliers and experts will gather to share insights on how to create a foundation for sustained future success.
The mood among boat dealers is shifting. Two years on from the historic, Covid-fueled rise in demand for boats, the tide is beginning to turn.
Scout Boats recently added four national dealers and five international dealers to its current roster.
Boat show organizers say this fall offers a chance to reconnect with buyers amid high inventory, economic challenges and political uncertainty
The relationship among dealers, manufacturers and customers is more critical than ever
In a month that usually sees new boats being delivered every hour on the hour every sunny Saturday, June sales were slow, and in-person interaction seemed to be even slower at dealerships.
Developing customers who love you is a long game, not a short grab for profits. Dealers are right to be concerned about headwinds the industry is facing, but everyone at dealerships still must maintain focus on the customer experience.
As results from the 2023 boat show season begin to pour in, it’s worth asking: Are we seeing a repeat of the late-twenty-teens marketplace?
Despite recent concerns about rising interest rates, inflation and supply-chain issues, brokers and dealers say their biggest challenges when selling boats right now are customers being able to get insurance policies.
To take a closer look at the similarities and differences between boating and RVing, Soundings Trade Only talked with Craig Kirby, president/CEO of the RV Industry Association.
At this year’s Dealer Week — the signature annual event of the Marine Retailers Association of the Americas — leading dealers, suppliers and experts will gather to share insights on how to create a foundation for sustained future success.
The mood among boat dealers is shifting. Two years on from the historic, Covid-fueled rise in demand for boats, the tide is beginning to turn.
Scout Boats recently added four national dealers and five international dealers to its current roster.
