West Marine Appoints Chief Executive Officer
November 14, 2025
Paulee Day, who has served as COO and corporate secretary since February, is the company’s first woman CEO.
Paulee Day, who has served as COO and corporate secretary since February, is the company’s first woman CEO.
The boating retailer brings TowBoatUS memberships and rewards to its 230 stores nationwide.
The app offers 24/7 access to products, live inventory and streamlined purchasing capabilities.
Graduates of tech schools enrolled in the program receive discounts for purchases made at the retailer.
The retailer made an out-of-court agreement with the assistance of its private equity owner to restructure roughly $800 million of its debt.
Chuck Rubin became CEO of West Marine in December, following a career that included being CEO at Ulta Beauty and the craft brand Michaels, as well as being president of North American retail for Office Depot and a partner at the information-technology company Accenture.
Stacey Renfro will join the retailer with more than 25 years of experience in e-commerce, marketing, planning and customer service
The retailer will carry RELiON lithium products in select stores and online.
Cheryl Miller had previously been chief financial officer at one of the country’s largest private companies.
Eric Kufel succeeds chief executive Ken Seipel, effective Aug. 23.
Paulee Day, who has served as COO and corporate secretary since February, is the company’s first woman CEO.
The boating retailer brings TowBoatUS memberships and rewards to its 230 stores nationwide.
The app offers 24/7 access to products, live inventory and streamlined purchasing capabilities.
Graduates of tech schools enrolled in the program receive discounts for purchases made at the retailer.
The retailer made an out-of-court agreement with the assistance of its private equity owner to restructure roughly $800 million of its debt.
Chuck Rubin became CEO of West Marine in December, following a career that included being CEO at Ulta Beauty and the craft brand Michaels, as well as being president of North American retail for Office Depot and a partner at the information-technology company Accenture.
Stacey Renfro will join the retailer with more than 25 years of experience in e-commerce, marketing, planning and customer service
The retailer will carry RELiON lithium products in select stores and online.
Cheryl Miller had previously been chief financial officer at one of the country’s largest private companies.
Eric Kufel succeeds chief executive Ken Seipel, effective Aug. 23.
