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The Artemis 23 has a range of 50 nautical miles at 23 knots. PHOTO COURTESY VOLARE

Volare Boats: A Scrappy Startup

Two thirty-somethings with boatbuilding in their blood are starting an electric boat company in the heart of Lowcountry South Carolina.

The retail space, 
though extensive, is a fraction of the size of the inventory storerooms above, below and adjacent to it. DAVID CONWAY PHOTO

Winning in the Marine Aftermarket

At Freeport Marine Supply, deep inventory, technical know-how and a growing online business help a third-generation retailer compete

Consumer confidence and affordability are weighing on purchasing decisions. PHOTO COURTESY NMMA

Down, but Not Out

New powerboat sales sank about 10% in 2025. Now is the time to position boating for growth

AI adoption is ramping up and many boat dealers are catching on.  GRISPB-STOCK.ADOBE.COM

The AI Imperative

Prospective boat buyers are using these tools, but far too many dealers are still hesitating to try them.

The P-28 standard sets uniform expectations across joystick brands and addresses wireless control systems. PHOTO COURTESY YAMAHA

The P-28 Effect

This ABYC standard was evident across new models at the Miami International Boat Show

IMAGE COURTESY BAIRD RESEARCH

Boat Dealers: Pulse Report

Dealer sentiment inches up, but military action in Iran creates new concerns about consumer confidence

Consumer confidence and affordability are weighing on purchasing decisions. PHOTO COURTESY NMMA

Down, but Not Out

New powerboat sales sank about 10% in 2025. Now is the time to position boating for growth

AI adoption is ramping up and many boat dealers are catching on.  GRISPB-STOCK.ADOBE.COM

The AI Imperative

Prospective boat buyers are using these tools, but far too many dealers are still hesitating to try them.

The P-28 standard sets uniform expectations across joystick brands and addresses wireless control systems. PHOTO COURTESY YAMAHA

The P-28 Effect

This ABYC standard was evident across new models at the Miami International Boat Show

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